This post is part of a series called Blog Your Way To A Career In Online Copywriting.
Congratulations! You’ve made a very important step to a blooming online copywriting career. Let’s increase the traffic to your blog, and get people to read what you’ve created.
Building blog traffic can be a long process but if you want loyal followers who will become long-term users, then it’s essential to do it the right way. With the right techniques and a little patience, you’ll soon start attracting the right attention.
Create a Buzz on Twitter
Add your site URL to your profile and update your status whenever you post something online. Remember, you want people to click on your links and tell their friends. Keep it snappy and enticing.
Try out different versions of the same headline and track the results using Google Analytics. Vary the length, tone, time and angle of your tweets and monitor which formats attract the most attention. Be sure to space out your tweets so that you aren’t spamming your followers’ feeds. Why not try sending these tweets out at regular intervals over 24 hours to account for different timezones?
Sort Your SEO
The #1 rule of search engine optimization: relevance.
- Choose your keywords carefully, using the Google Adwords Tool to select phrases with the lowest competition but the highest audience. Use them whenever it is appropriate throughout your posts, paying particular attention to titles, URLs, H1/H2/H3 tags and bold text.
- Optimize titles, descriptions and tags using a plugin such as Headspace2 for WordPress. Handy and usable, this all-in-one SEO plugin allows you to specify meta-data for posts, pages, categories and tags individually through their edit screens, or as a group using the Headspace global settings.
- Write for searchers AND search engines. Real people don’t search for a solution in Google: they search for the problem. What advice can you give to your readers that will solve their everyday problems? Can you solve their problems in a more entertaining way, while using your keywords regularly?
Writing for your audience means they will be more inclined to revisit your site and link others to it, pushing you further up the search engine rankings. Writing for search engines will help get them to your site in the first place.
- Update your site regularly with new content so that the search engines know that your site is still current and relevant.
Generate Inbound Links
Inbound links add value to your on site SEO and can dramatically increase your chances of being found on search engines. The reason for this is summarised very well by Darren Rowse on his Problogger site:
To put it most simply – every link to your site is seen by the search engines as being a vote of confidence in your site.
So how can you generate inbound links if you can’t control whether other people will link to your site?
The first step is to get your content in front of the right people: tell other bloggers and either request a link-swap or email them with your content. Not only does this introduce yourself as a serious blogger and get people looking at your content, but it will also make them remember you and possibly even link to your site. Once they do, their visitors might just link to you, too.
Another way to encourage traffic is to submit your site to blog directories. Submit your site URL and include keywords in descriptions where possible. This can be time-consuming but well worth it if you are serious about your blog.
But the most important of any blog tactic is to create unique content that your visitors will want to read, bookmark and share. Great online content is not just about the writing. The subject you choose, the detail that you put in and the enthusiasm you share with your readers are crucial.
Can you take a subject and choose a different angle on it, or focus on a specific part of it to make your content unique? While your competitors are all taking the same angle on a subject, can you make yours different? Amongt a sea of almost identical content, you have the chance to create something unique out of a saturated subject. Your readers will appreciate your fresh take, and help your search engine rankings with traffic and links.
Start Conversations with Comments
Create SEO-friendly backlinks to your site by commenting on popular blogs in your field. This may be as simple as thanking someone for providing some useful informaton, adding something in the comments that you think the blogger has missed, or even politely and constructively putting forward a different argument.
Be concise, relevant and make an informed addition to the discussion. If the blogger asks a question, feel free to answer honestly. Treat it like a two-way conversation: ask questions and answer others. Once other commenters start to notice that you have something important to say, they will want to know more and click through to your site.
A Final Word…
I’ve only scratched the surface of blog traffic here: these are the basics. If you want more useful information on how to increase your blog traffic, then I highly recommend you read Problogger’s excellent post on how to optimize your blog for search engines.