Readers of Tom Ewer’s excellent Leaving Work Behind blog will have read his recent post on taking a new direction on his blog. In this new post, Tom maintains that he is not an expert and explains his new approach:
The subject matter will revolve around what I am trying to do, and what I have [...]
What I’ve done this week to help further my online copywriting career:
Being impressed at the initiative and drive demonstrated in How to Get Great Blogging Clients…Even if You’re a Teenage Nigerian, the story of how a 16-year-old Bamidele Onibalusi rose to being paid over $5,000 a month through blogging.
Pondering the mysteries of Google and why [...]
So this is something new for me. I’ve wanted to add diary posts to the blog for a while, so I figured the best way to give you something of any use would be to give you a run-down of the online copywriting posts, podcasts, tips and ideas I’ve picked up over the last week. [...]
View Post
Six basic home truths I wish someone had told me before I started my online copywriting career:
There will always be someone cheaper than you
Article websites offer cut-price articles for next-to-nothing, but there is a reason for this. They are often poorly written and stuffed with keywords because they charge as little as 1p per word [...]
Installing WordPress can be a daunting process and some of the guides on the web (including the WordPress Codex) can make the process seem more complicated than it actually is. I found this a lot when I installed WordPress — more often than not, it’s presumed that you have some background knowledge.
So I’ve put together [...]
Urgency!
That’s it. The secret to writing a call to action (CTA) is a sense of urgency. You should have already told the reader why they want what you’re offering; your call to action is the chance to tell them how to do it, and get them to do it now.
Why is the Call to Action [...]
This post is part of a series called Blog Your Way To A Career in Online Copywriting.
Finding A Suitable Platform
I chose WordPress (hosted on my own domain) for Cavatica because there are so many themes to choose from and thousands of plugins to enhance the site. However, each platform comes with its own benefits, whether [...]